Yeprem's designer, Virna Chakardemian, isn't the sort of person who abides by tradition, convention or stereotypes. Rather, her creations express a totally different relationship between fine jewelry and their wearer. As opposed to ornaments worn separate and distinct from the body, Chakardemian's creations are intended to integrate with and extend the anatomy and personality of the woman who wears them. More than anything, Yeprem's creations are about movement: "My father, Yeprem Chakardemian has always believed in the power of movement. Women exude femininity when they walk, dance, jump, laugh and swirl. Immobility goes unnoticed; movement breathes life. It is why I take pride in designing jewels that move, on a finger, on a neck, on a shoulder, on a hand." No wonder Yeprem's jewelry shatters prevailing norms and defies our very notion of what fine jewelry actually does and should signify in this day and age: Is it art? Is it personal iconography? Is it space age or tribal? One thing is certain though: Yeprem is carving out a category of its own, without reference or assimilation to other contemporary designers.