How it works
What we make is what you want - literally
Our goal is to give you, the consumer, exactly what you want. Our innovative digital retail model offers a large selection of creative designs, made to order on demand. By eliminating brick-and-mortar stores, inventory risk, and middlemen, we dramatically reduce our costs and pass along the savings to our customers. This, combined with our excellent relationship with top craftsmen (some of whom manufacture for the most sought-after jewelry brands in the world), enables us to deliver incredible jewelry – and extraordinary value.
Three Ways to Shop
In Stock Jewelry
In Stock items are some of our most popular and iconic pieces and are available for purchase at the fixed price stated. Upon checkout, your credit card will be charged and you will receive an order confirmation email listing your order details. Delivery within the U.S. generally takes place within one week of purchase but please be sure to check the “Guaranteed Delivery” date stated at the top right of the item page. For customers outside the U.S., delivery takes 2-3 days longer. Click here for details on How to Shop.
Made-to-Order Jewelry
Made-to-Order items are listed under the Collections & Products section of the main navigation bar and are clearly marked with a Made-to-Order badge. These items are available for purchase at the fixed price stated, and are literally manufactured just for you once you complete your order. Because these items are custom made, shipment occurs within 4-6 weeks from the purchase date. Click here for details on How to Shop.
NEWSLETTER ONLY: Made-to-Order Jewelry with Plukka Value Proposition (PVP) pricing
Select items are available for purchase through the PVP, our patented reverse auction pricing, in special events lasting one to seven days. When you commit to purchase an item, your card will be blocked for the amount stated, not charged. You will receive an order acknowledgement email with product, billing, and shipping details. At the close of the event, the amount charged to your card will be calculated on a sliding scale based on the number of orders placed for that item and you will receive an order confirmation email stating the Final Price and approximate ship date. Orders ship within 4-6 weeks from the close of the event.
Read below to understand the benefits of our unique value proposition.
What we make is what you want - literally
We don't make a piece of jewelry until you want to buy it. By not making products that no one wants, we never get stuck with inventory, which dramatically reduces our costs - and the prices paid by our customers.
The more we sell, the less it costs
Manufacturing costs per unit go down as the number of units made increases. Plukka directly passes on those savings to our customers. If you look at our unique sliding scale calculator (patent pending), you will see that, as the number of committed purchasers increases, the price falls.
EVERYONE gets the best price
You do not have to worry about missing out on a lower price because, at the end of the event, everyone gets the same final, low price based on the total number of purchases made. Events automatically close once the maximum number of customers is reached.
Why the wait is worth it
Custom-made Plukka jewelry usually takes 4 - 6 weeks to arrive. This may be a longer delivery lead time than you're accustomed to, but that's a small price to pay for exquisite fine jewelry which would ordinarily cost four or five times more.
