What is the Plukka Value Proposition (PVP)?
The PVP has two parts. Part One is expressed by our motto, "What we make is what you want", literally. It means we don’t make a piece of jewelry unless someone actually wants to buy it. "The more we sell, the less it costs" is Part Two of our Value Proposition. Manufacturing costs per unit go down as the number of units made increases. Plukka directly passes on these savings to our customers. If you look at our unique sliding scale (user interface, patent pending), you will see that, as the number of buyers increases, the price of an item falls.
Note that only items highlighted in our PVP Newsletter are available for PVP pricing.
This calculator is a graphic displayed on the right side of the product page which updates the price of items subject to reverse auction pricing in real time. As more customers commit to buy the same item, the price drops. We have filed a patent for the user interface of the PVP calculator.
The maximum price for the item is shown on the left side of the calculator, while the minimum price is shown on the right. Between these two end points is a marker that moves to the right as more people commit to buy the item. You can log on to the event page at any time to see the Current Price based on the current number of committed customers.
EVERYONE gets the best price. You never have to worry about missing out on a lower price because, at the end of the event, everyone gets charged the same final, low price based on the total number of purchases. The only way you could lose out is by not committing to buy a product you love immediately (see the next FAQ, below).
Why shouldn't I wait for the price to drop further to purchase from an event?
First, read the FAQ above to understand how our pricing works. The only way you can lose out is if you don’t commit to purchase an item early enough. Events automatically close once the maximum number of units available is sold. This maximum is necessary so we can ship within the stated delivery window.
Does the Current Price ever increase?
The price for a product can never go up, only down. This is because the price drops every time someone commits to buy it. The Final Price of a Plukka item can therefore never be higher than the Current Price, only lower.
